The latest smart door lock market analysis report
Time：2022-09-22 10:26:40 ?? Views：932
Intelligent doorbell refers to a doorbell that is improved on the basis of traditional doorbell and is more intelligent and simple in terms of user security, identification and management. Generally speaking, doorbells with fingerprint unlocking, password unlocking, Bluetooth unlocking, networking unlocking, and face recognition can all be called intelligent doorbells. At present, intelligent doorbells are divided into visual doorbells, wireless doorbells, intercom doorbells, and wireless visual intercom doorbells, which are classified according to the type of users. Intelligent doorbells can be divided into retail market (C end) and engineering market (B end).
In recent years, the government has vigorously promoted the development of artificial intelligence industry, and the layout of China's smart home industry chain has been further deepened. As one of the rings, the intercom doorbell's share is only second to that of the smart home appliance
As early as 2020, the share of smart doorbell in smart home will reach 19.2%. Data shows that there are more than 3000 smart doorbell enterprises in China.
In 2021, the sales of intelligent doorbell in domestic online channels will exceed 7 billion yuan. With the sales of online and offline channels, engineering channels, apartments and public rental housing channels, it is estimated that the sales of intelligent doorbell industry in all channels will exceed 30 billion yuan. And with
With the increasing diversification of smart home products, the improvement of home platform, the gradual unification of smart home communication standards, the gradual expansion of application scenarios, and the intercom doorbell in the smart doorbell will also be connected to more life scenarios.
The upstream industry of smart doorbell is mainly hardware and electronic communication components industry; the downstream industry is mainly for apartment operators, and consumers who need to purchase products for project decoration and replacement of doorbell in stock houses. At present, in the smart doorbell industry, brand apartments, real estate and other B-end markets are still the main force of large-scale shipment in the short term due to centralized procurement and large transaction quota, which is also the market targeted by many new Internet smart doorbell enterprises. However, compared with other consumer 3C electronic industries, intelligent doorbell intercom doorbell products are much slower to form a stable offline market pattern. There are two main reasons:
1) Slow depreciation and long life cycle: Although intelligent doorbell is a technical functional product, the primary starting point of its design is "reliability" and "practicality", and offline channels (such as hardware stores and building materials cities) are densely distributed, providing a sound and perfect system for intelligent doorbell repair and recycling. Therefore, intelligent doorbell has the characteristics of "slow depreciation" and "long life cycle", and its life cycle is usually more than 3 years
2) The competition in the offline market is more intense: the offline market for doorbells is larger, mainly due to the "building craze" in the past decades. Most of the buildings will match doorbell suppliers near the buildings due to cost considerations. These doorbell brands are usually small local manufacturers, which is why there are 3000 enterprises making intelligent doorbells in China, but the number of manufacturers opening online stores is not more than 1/10
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